Approach

Research-grade rigor, startup speed.

The method comes from research training. The pace comes from a decade inside startups. The offer is both at once.

Where the method comes from

The practice began in research: careful questions, honest measurement, conclusions that survive scrutiny. Research has a low tolerance for convenient answers — the evidence either holds or it doesn’t.

Startups taught the opposite lesson: a rigorous answer that arrives late is worth nothing. Product analytics, experimentation, growth — the questions are research questions, but the clock is a business clock.

Claritix is the merger of the two. Research standards applied to commercial questions, delivered at the speed those questions are actually decided.

The model

Three engines feed the seat

Behavioral data shows what users do. Business data shows what it adds up to. Market intelligence shows what is happening outside the building. Each is an engine; none is the point. They converge into the seat — the advisory work where evidence becomes a decision.

Three engines. One seat at the table.

Working together

How engagements work

Three shapes. Most work starts as one and grows into another.

Fractional senior analyst / product manager

Embedded

Who it’s for: For teams with more questions than analytical capacity — a senior pair of hands inside your tools, your standups, your data.
Typical duration: Typically 2–4 days a week, three months and up.
What you get: You get a running analytics practice and a backlog that empties: instrumented funnels, live dashboards, experiments that conclude.

Defined deliverable, defined timeline

Project

Who it’s for: For a specific question with a deadline — a churn investigation, a market entry, a board-ready product report.
Typical duration: Typically 2–8 weeks, scoped up front.
What you get: You get the deliverable and the working behind it — data, method, and the recommendation, ready to be acted on.

The seat

Advisory

Who it’s for: For founders and executives who want the evidence in the room when decisions get made — ongoing, senior, on call.
Typical duration: Monthly retainer; cadence set by your decision calendar.
What you get: You get a standing analytical counterpart: briefings before the board meets, a straight read before you commit.